CASE STUDY

CASE STUDY

AI Innovation & Monetization

Massively Scalable, Real-Time Q&A

As the Chief Technology Officer and board member for the leading real-time Q&A technology with over 60 million unique users per month, we transformed the organization, creating a culture where employees could thrive. In addition to revamping tech operations by introducing a new operational process & measurement. We also led the product innovation focused on growth — including a white-labeled service (e.g. to power initiatives like New York City’s 311), an overhaul of the company’s cost structure (real-time AI & crowdsourcing of answers), the international product launch (UK) and exploration of using the service to bring information to developing countries (Haiti, India, China).

During our time with ChaCha, the organization answered over 2 Billion questions. A significant part of the role was evaluating and learning from the data — including. We introduced AI to learn across billions of records and provide better answer quality, sentiment analysis, Natural Language Processing (NLP), and generative responses all in real-time (under 200 milliseconds).

In addition to improving answer quality, we also mined billions of records for insights to improve our on improved advertising - including improved monetization and better packaging of user demographic (e.g. which users are interested in beauty products? Which users have an affinity for pets? Which users have interest in sports?).

Results:

  1. Operational Excellence - our approach doubled the team’s output while achieving a 12x improvement in product quality.

  2. Market & Customer Expansion - we had a successful international launch which provided 10x improvement in monitization.

  3. Product & Service Innovation - our white-labeled Q&A services led to 100x increase in revenue per question.

  4. Sales & Marketing Strategy - our improvements to advertising and packaging demographics led to a 3x increase in advertisor spend.

  5. Business to the Fullest - In addition to the great work to grow ChaCha, we are proud of the environment that achieved "Business to the Fullest!"


You have created the best team, attitudes, and culture since our inception.”

~Quote from CEO, Scott Jones

Expertise

›AI Adoption & Infusion

›Business to the Fullest

›Executive Leadership

›Market & Customer Expansion

›Operational Excellence

›Product & Service Innovation

›Sales & Marketing Strategy

›Technology Strategy

Indianapolis

+1 630-781-3546

+1 317-864-0298